Archive - The Ad Graph

THE NEW AGENTIC PLUMBING OF ADVERTISING AND COMMERCE

The infrastructure being built right now will determine who wins the next decade of advertising and commerce.

Mar 27 • Mac Khajuria

The Open Web's Real Problem Is Not Just Google

A federal judge just ruled Google is a monopolist. That is the right verdict for the wrong era.

Mar 6 • Mac Khajuria

February 2026

OpenAI is building an ad business and here is what that actually means.

Sam Altman spent years calling advertising a last resort. Now he's building the (third) most powerful ad targeting machine the industry has ever seen…

Feb 27 • Mac Khajuria

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